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What's New? Goforvino SaaS Platform

Save time. Build your brand. Engage your customers.

Goforvino.com

About Dan


Dan Hertz is a digital and user-experience strategist, helping organizations re-think technology to improve business processes, communications and customer experience.

He recently founded Goforvino, a SaaS platform for the beverage industry that drives on/off-premise sales, builds brand awareness, and saves time and effort by auto-generating collaterals and pre-filled forms.

An avid technologist, Dan spearheaded several leading projects, including an automated report generator to streamline data gathering, analytics and design; a text-messaging system to save over $685,000 in call-center costs; a 2,000-page sales force portal to streamline business processes and provide access to sales tools, brand insights, analytics and competitive intelligence data; and advised on the development of a custom-collateral print solution to solve sales force inefficiencies, shorten sales time, reduce errors, and generate more than 3M customized pages.

As media analyst for the Department of Finance, Dan briefed the Federal Finance Minister, Prime Minister's Office and Minister for State daily on media reaction to the GST, programmes and policies; and, for many years, worked as a wine & spirits journalist for the international press.

Skills


Testimonials


Dan is an innovative and creative problem solver, possessing a keen understanding of what works on the Web, User Interaction Design and the Customer Experience. Despite tight timelines, he delivered outstanding results. (Carole Ekker, Project Manager (retired), Orrick, Herrington & Sutcliffe LLP)

Dan is a passionate and creative contributor, focused on finding solutions for the business problems we bring to him. He can balance the excitement of using a new technology with the more practical needs of a business. He is very diligent about gathering and understanding requirements and making sure that stakeholder needs are met. From a technical standpoint, Dan brings an excellent understanding of user experience on the web and best practices to the table; as well as solid design and coding skills. (Termeh Rassi, Senior Director, National Geographic)

Dan is an articulate and passionate advocate for the user experience. Never satisfied with cheap and easy solutions, he constantly strives for excellence and rigor in his deliverables. He fearlessly pushes the boundaries and comfort level of clients, exposing them to new possibilities, to new ways of solving problems, whether they involve branding issues, communication strategy, information architecture, or user experience. (Albert Lukban, Director of Internet Strategy, Tobacco-Free Kids)

A man of high integrity and creativity. (Susan Spence, Vice-President, The New York Wine and Grape Foundation)

When dealing with Mr. Hertz, I’m sure you’ll find this former sommelier will only provide material of champagne quality — he’s definitely no vin ordinaire. (Ray Djuff, (former) Senior Copy Editor, The Calgary Sun)

Clients


Some of the clients with whom I've worked:

Sallie Mae

Sallie Mae, Inc.

Financial Services/Student Loans

Orrick

Orrick, Herrington & Sutcliffe LLP

Legal

Government of Canada

Government of Canada

Government

Marda Loop BRZ

Marda Loop BRZ

Business Association

RECC

Retail Expansion Consulting Corp

Retail

Calgary Sun

Calgary Sun

Media

West End Times

West End Times

Media

Cityscope Magazine

Cityscope Magazine

Media

Calgary Pro Musica Society

Calgary Pro Musica Society

Music

PMA Canada

PMA Canada

Beverage

NYWGF

New York Wine and Grape Foundation

Beverage

VQA Canada

VQA Canada

Beverage

Contact Dan