Dan's Seminars

Brand Strategy: Social Media Marketing

Facebook. MySpace. Youtube. Three of the biggest names in social media – an Internet phenomenon that's changing the way we learn about information, connect with friends, or build our brand.

This seminar explores the world of social media and user generated content, what it's about, why it's important, and where it's going. 

You'll learn how to integrate a social media strategy into your portfolio of  existing Internet and traditional communications materials.

We'll explore sites such as Facebook, MySpace, YouTube and Twitter; help you understand the differences between your traditional website as 'brochure-ware' and community-driven social media sites; and highlight strategies for successful campaigns – campaigns that not only raise awareness of your product, service or mission; but more importantly, build brand champions.

You Will Learn

  • What social communities are all about (Facebook, MySpace, YouTube and others)
  • How to adopt a social media strategy 
  • How to create brand champions
  • Tips to keep you on track 
  • Pitfalls to avoid 
  • Where the industry is headed

Who Should Attend

Beverage Industry professionals interested in enhancing their communication strategies through online communities and social networks.

Writers & Co: Tasting the Critics

We've heard their names: Robert Parker, Jancis Robinson, Jim Murray, The Wine Spectator, Decanter, Whisky Magazine and others. Join journalist and social media strategist Dan Hertz, as he takes you on a fun, insiders look into the world of the critic.

Explore the terms, the scoring systems, and methods used by critics. Uncover the secrets of where to get online product information, reviews, and event information. Tasting tips, sleuthing, and sharing your passion with others. That's what this seminar's all about. 

Note: The seminar has an optional guided tasting of wines, beers and/or spirits. 

You Will Learn

  • What beverage critics do 
  • The terms and scoring systems used 
  • How to learn about wine, beer or spirits
  • How to share your notes, commentary and passion online 
  • How many critics still have their own livers

Who Should Attend

Consumers and Industry wanting a fun way to learn about wine, beer or spirits.